Senior Trade Marketing Specialist

LONGi Solar is one of the world’s largest solar technology companies, ranking first in global module shipments since 2020.

With more than 60,000 employees, 30+ locations and 30 manufacturing sites globally, LONGi has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row since 2021.

LONGi is the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.

TASKS:

Trade Marketing:

• Closely cooperate with channels customers to perform marketing activities addressed to distributors, installers, and C&I customers to deliver maximum branding exposure.

Event Management:

• Plan and execute industry events, trade shows, seminars, sponsorships and customers events to showcase LONGi Solar products and solutions.
• Collaborate with sales teams to maximize lead generation and brand exposure at events.

Strategic Planning:

• Support the development and implementation of comprehensive marketing strategies to achieve business objectives in the Italian market.
• Conduct market research to identify trends, competitive landscape, and customer preferences.
• Collaborate with EU HQ and global marketing teams to align strategies and ensure consistency in messaging.

Brand Management: 

• Enhance and maintain the LONGi Solar brand presence in the Italian market.
• Support the development and implementation of branding initiatives to strengthen brand equity and recognition.
• Ensure brand consistency across all trade marketing activities.

Content Development:

• Create compelling and effective marketing content, including product collateral, case studies, whitepapers, and presentations.
• Collaborate with product marketing teams to deliver all necessary commercial and marketing material necessary for the BU and related markets.
• Manage the localization of global content to meet the specific needs of the Italian market.

Digital Marketing:

• Cooperate with EU HQ in the definition of digital marketing campaigns and in analysing campaign performance metrics and optimize strategies for improved results.

Collaboration and Communication:

• Work closely with sales, product marketing, and global marketing teams to align strategies and achieve common goals.
• Communicate marketing initiatives, reports, and insights effectively to internal stakeholders

QUALIFICATIONS:

• Bachelor's degree in Marketing or a related field; Master’s degree is a plus
• Proven experience in B2B marketing, preferably in the solar or renewable energy industry
• Strong strategic thinking and analytical skill
• Excellent written and verbal communication skills in both Italian and English
• Demonstrated ability to manage multiple projects and meet deadlines

Learn more: Senior Trade Marketing Specialist