Trade Marketing Professional

About the job

LONGi Solar is one of the world’s largest solar technology companies, ranking first in global module shipments since 2020.

With more than 60,000 employees, 30+ locations and 30 manufacturing sites globally, LONGi has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row since 2021.

LONGi is the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.

TASKS:

Strategic Planning:

•    Support the development and implementation of comprehensive marketing strategies to achieve business objectives in the Italian and Greek markets.
• Conduct market research to identify trends, competitive landscape, and customer preferences.
• Collaborate with EU HQ and global marketing teams to align strategies and ensure consistency in messaging.

Trade Marketing:

•  Closely cooperate with channels customers to perform marketing activities addressed to distributors, installers, and C&I customers to deliver maximum branding exposure.

Brand Management:

• Enhance and maintain the LONGi Solar brand presence in the Italian and Greek market. 
• Support the development and implementation of branding initiatives to strengthen brand equity and recognition.
• Ensure brand consistency across all trade marketing activities.

Content Development:

• Create compelling and effective marketing content, including product collateral, case studies, whitepapers, and presentations.
• Collaborate with product marketing teams to deliver all necessary commercial and marketing material necessary for the BU and related markets.
• Manage the localization of global content to meet the specific needs of the Italian market.

Digital Marketing:

•  Support definition of digital marketing campaigns, including SEO, SEM, email marketing, and social media needed for the BU.
• Cooperate with EU HQ in Analysing campaign performance metrics and optimize strategies for improved results.
• Stay abreast of digital marketing trends and technologies to ensure the company remains at the forefront of online marketing practices.

Event Management:

• Plan and execute industry events, trade shows, seminars, sponsorships and customers events to showcase LONGi Solar products and solutions.
• Collaborate with sales teams to maximize lead generation and brand exposure at events
• Collaboration and Communication:
• Work closely with sales, product marketing, and global marketing teams to align strategies and achieve common goals.
• Communicate marketing initiatives, reports, and insights effectively to internal stakeholders

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Proven experience in B2B marketing, preferably in the solar or renewable energy industry.
• Strong strategic thinking and analytical skills.
• Excellent written and verbal communication skills in both Italian and English.
• Proficiency in digital marketing tools and platforms.
• Demonstrated ability to manage multiple projects and meet deadlines